中国科技公司向全球进军“不强调中国身份”|金融时报

  • 科技企业家Rosie Zhang打赌,中国边境的重新开放将为她的创业公司带来快速增长。

  • 由于不温不火的经济增长、激烈的竞争和中国政府的技术镇压,中国的科技创始人正在向外看。

  • 中国的电商平台、TikTok和电动汽车制造商正在全球市场上获得成功。

  • Zhang的公司Cloudpick提供了一个用于零售业自动化的计算机视觉系统。

  • 外国客户愿意为加快商业流程的技术付费,而且不太可能讨价还价。

  • Allen Liu的WaterWheel Network平台使数据中心能够将计算能力出租给人工智能公司。

  • 身经百战的中国企业家正越来越多地将目光投向国外的新兴领域,比如人工智能。

  • 这可能会给其他科技公司带来压力,类似于TikTok给Facebook带来压力的情况。

  • Cloudpick、Passive Edge和Zhengchao Electric都是希望在国外市场扩张的中国初创企业,希望利用其低价和本地化的供应链来获得立足点。

  • 然而,中国和西方之间日益紧张的地缘政治关系使大型集团的海外扩张变得复杂,一些中国公司试图掩盖其根源。

  • TikTok和Shein开创了 "清洗新加坡 "的方法,将其公司的一些职能转移到新加坡,在其网站上不提及任何中国。

  • 拼多多最近也从其新应用Temu中删除了对中国的提及,声称其于2022年在马萨诸塞州的波士顿成立。

  • 总部位于东莞的ePropulsion公司的Danny Tao说,虽然作为中国人使海外销售更具挑战性,但他们仍在努力建立一个全球品牌,而不强调其中国身份。

  • 他说,如果有人问他们的产品在哪里生产,他会说是中国,但没有必要强调他们的中国身份。

  • Tech entrepreneur Rosie Zhang is betting that the reopening of China’s borders will jump-start growth for her start-up.

  • Chinese tech founders are looking outward due to tepid economic growth, fierce competition, and Beijing’s tech crackdown.

  • Chinese ecommerce platforms, TikTok, and electric vehicle makers are having success in global markets.

  • Zhang’s company Cloudpick offers a computer vision system for retail automation.

  • Foreign customers are willing to pay for tech that speeds up business processes and are less likely to haggle over prices.

  • Allen Liu’s WaterWheel Network platform enables data centres to farm out computing power to AI companies.

  • Battle-hardened Chinese entrepreneurs are increasingly setting their sights abroad in emerging fields such as AI.

  • This may put pressure on other tech companies similar to how TikTok put pressure on Facebook.

  • Cloudpick, Passive Edge, and Zhengchao Electric are all Chinese start-ups looking to expand in foreign markets, hoping to leverage their low prices and localised supply chains to gain a foothold.

  • However, the increasing geopolitical tensions between China and the West complicate foreign expansion for larger groups, with some Chinese companies attempting to obscure their roots.

  • TikTok and Shein have pioneered the “Singapore-washing” approach of moving some of their company functions to the city state, omitting any mention of China on their websites.

  • Pinduoduo also recently deleted mentions of China from its new app Temu, claiming it was founded in Boston, Massachusetts in 2022.

  • Danny Tao of Dongguan-based ePropulsion said that while being Chinese made selling overseas more challenging, they are still trying to build a global brand without emphasising their Chinese identity.

  • He said that if someone asks where their products are made, he will say China, but there is no need to emphasise their Chinese identity.