Meet Taiwan is a government initiative that aims to promote Taiwan as a top destination for international meetings, incentives, conferences, and exhibitions (MICE). It was established in 2010 by the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA) and has since been responsible for enhancing the country’s business events industry.
Background
Taiwan is known for its extraordinary culture, culinary delights, beautiful scenery, and friendly people. However, it is not just a leisure destination. Thanks to its advanced infrastructure, modern facilities, and highly skilled workforce, Taiwan has become a hub for business events.
The country is strategically located in the heart of Asia, making it accessible to over two-thirds of the world’s population within a six-hour flight. Additionally, Taiwan is home to a diverse range of venues, including state-of-the-art convention centers, luxury hotels, unique event spaces, and stunning natural landscapes.
Meet Taiwan was established to capitalize on these features and promote the country as an ideal destination for MICE activities. Its mission is to “make Taiwan a top choice for international conferences, exhibitions, and incentives through the delivery of superior experiences, knowledge transfer, and partnerships.”
Services Offered
Meet Taiwan offers a wide range of services to event planners, including assistance with venue selection, accommodation, transportation, marketing, and promotion. The team at Meet Taiwan works closely with local suppliers, hotels, and event organizers to ensure that every aspect of the event runs smoothly.
Moreover, Meet Taiwan provides customized support services and financial incentives to qualified international organizations hosting MICE events in Taiwan. These include subsidies for airfare, accommodation, venue rental, and marketing expenses.
Additionally, Meet Taiwan offers a one-stop service center for event planners, providing information on everything from visa applications and transportation to tours and cultural experiences. They also offer a variety of promotional materials, including a comprehensive MICE guidebook, promotional videos, and images showcasing Taiwan’s unique selling points.
Benefits of Hosting Events in Taiwan
Hosting events in Taiwan has several advantages, making it an attractive destination for international organizations. Firstly, the country has a highly skilled workforce and strong academic community, making it an ideal location for knowledge transfer and innovation.
Taiwan is also known for its safety, stability, and excellent transportation infrastructure, ensuring that events are conducted smoothly and efficiently. Additionally, the country has a robust healthcare system and strict sanitation standards, ensuring that the health and safety of attendees are its top priority.
Furthermore, Taiwan’s unique culture, cuisine, and natural scenery offer attendees an unforgettable experience. From exploring the night markets and hiking in the mountains to experiencing tea ceremonies and visiting cultural sites, attendees can immerse themselves in Taiwan’s rich heritage.
Conclusion
Meet Taiwan has played a pivotal role in promoting Taiwan as a top MICE destination. Its comprehensive services, financial incentives, and one-stop service center have made it easier for international organizations to plan successful events in Taiwan.
The country’s strategic location, advanced infrastructure, and skilled workforce provide unparalleled advantages for hosting events. Furthermore, Taiwan’s unique culture, cuisine, and natural scenery offer attendees a one-of-a-kind experience.
As the MICE industry continues to grow, Meet Taiwan is committed to expanding its reach and promoting Taiwan as a top destination for business events.
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