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KITA进行的一项新调查发现，韩国产品在中国的吸引力急剧下降。
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在COVID-19大流行期间，在过去五年中购买过韩国产品的中国消费者比例下降了30%以上。
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下降背后的原因被认为是两国之间的人员交流减少和中国消费者行为的变化。
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超过30%表示没有购买韩国产品的人认为韩国的国家形象是他们做出这一决定的原因。
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对韩国产品的正面看法从2020年的59.5%下降到今年的54.5%，而负面看法从3.4%上升到10%。
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20多岁和30多岁的受访者在购买韩国产品方面出现了最明显的下降。
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相比之下，表示会购买欧洲和美国产品而不是韩国产品的受访者增加了10%以上。
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该调查由KITA上海办事处在2022年12月至1月期间进行，期间向来自北京、上海、广州、深圳、重庆和成都等城市的1000名受访者询问了有关其消费习惯的各种问题。
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报告指出，必须改善韩国和中国之间的关系，以增加消费品在中国的销售，而韩国文化内容向中国的扩展预计将对消费品的销售产生积极影响。
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A new survey conducted by KITA found that the attractiveness of South Korean products in China has declined sharply.
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The proportion of Chinese consumers who have bought Korean products in the past five years declined by more than 30% over the course of the COVID-19 pandemic.
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The reasons behind the decline were attributed to reduced people-to-people exchanges between the two countries and changes in Chinese consumer behaviour.
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More than 30% of those who said they had not bought Korean products cited South Korea’s national image as the reason behind their decision.
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Positive views on Korean products decreased from 59.5% in 2020 to 54.5% this year, whereas negative perceptions rose from 3.4% to 10%.
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Respondents in their 20s and 30s showed the most pronounced drop in buying South Korean products.
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In contrast, there was an increase of more than 10% among respondents who said they would buy European and American products over Korean products.
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The survey was conducted by KITA’s Shanghai office between December 2022 and January, during which 1,000 respondents from cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing and Chengdu were asked various questions about their consumption habits.
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The report stated that the relationship between Korea and China must be improved to increase sales of consumer goods in China, and the expansion of Korean cultural contents into China is expected to have a positive effect on sales of consumer goods.