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星巴克的季度可比销售额没有达到华尔街的预期，原因是该咖啡连锁店的中国业务持续疲软，导致星巴克在截至1月1日的第一财季的中国可比销售额下降了29%，拉动国际可比总销售额下降13%。
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尽管COVID-19病毒在中国广泛爆发，但星巴克在中国净增69家门店，总数达到6,090家。
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中国是星巴克增长最快的市场，但华尔街的分析师预测中国的近期趋势将是不稳定的。
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该公司报告称，北美地区的可比销售额跃升了10%，这主要是受喜欢咖啡的年轻和富有的顾客的推动，他们继续订购咖啡、冷饮和食品。
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星巴克重申了之前的指导意见，即2023财年全球可比销售增长7%至9%，并报告了调整后的每股利润为0.75美元（分析师预期为0.77美元）。
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在美国，星巴克奖励忠诚计划的活跃会员增长了15%，达到3040万。
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本季度星巴克的营业利润率为14.4%，低于去年同期的14.6%，原因是对门店现代化的大量投资以及劳动力和原材料成本的上升。
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Starbucks missed Wall Street’s expectations for quarterly comparable sales due to persistent weakness in the coffee chain’s China business, which resulted in a 29% fall in China comparable sales for Starbucks in its first fiscal quarter ended Jan. 1, pulling total international comparable sales down 13%.
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Despite widespread COVID-19 outbreaks in China, Starbucks added a net 69 stores in the country for a total of 6,090 locations.
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China is Starbucks’ fastest growing market but Wall Street analysts predict near-term trends in China to be choppy.
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The company reported a 10% jump in comparable sales in North America, driven by younger and wealthier coffee-loving customers who continued to order coffees, cold drinks, and food items.
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Starbucks reiterated its previous guidance of global comparable sales growth of 7% to 9% for its fiscal 2023 and reported profit of $0.75 per share on an adjusted basis (analysts expected $0.77).
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Active membership in the Starbucks Rewards loyalty program grew 15% in the US to 30.4 million.
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Starbucks’ operating margin was 14.4% for the quarter, down from 14.6% a year earlier due to heavy investments to modernize its stores and elevated labor and raw material costs.
链接：Starbucks misses quarterly sales estimates as China weakness weighs | Reuters