Miniso aims to be ‘on par with Nike’ as it opens flagship shop in New York
South China Morning Post
23-05-20 01:00
Chairman of Miniso Group Holdings, Ye Guofu, has its sights set on becoming an international “super brand” it looks to expand beyond its core markets of Asia and North America. Guofu stated that he hopes the brand will be renowned for “fashionable, trendy and constantly rolling out new products adored by young people all around the world. “In the future, every consumer in the world will use Miniso’s products like they turn to Nike for clothes and sneakers, Starbucks for coffee and Coke for drinks," Guofu stated.