What to know about Twitter's new CEO Linda Yaccarino
The Independent
23-05-12 17:59
Elon Musk has announced the appointment of Linda Yaccarino as the new CEO of social media site Twitter, which Musk has been running since he acquired it last year. Yaccarino, a veteran ad executive, worked for NBCUniversal from 2011, overseeing the integration of the ad sales platforms of Comcast and NBC. She most recently held the title of chairman, advertising and client partnerships, overseeing $10bn in advertising revenue for NBCUniversal. Yaccarino is expected to focus on X Corp’s business operations, leaving Musk to focus on product design and new technology.