Taco Bell seeks to cancel smaller rivals' 'Taco Tuesday' trademarks
Reuters
23-05-16 17:22
Taco Bell has filed a petition with the US Trademark Office to cancel rivals' 'Taco Tuesday' trademarks, owned by Gregory's Restaurant & Bar in New Jersey and Wyoming-based Taco John's, in order to "liberate the phrase for restaurants nationwide". Taco Bell called the trademark use monopolisation in the statement "Nobody should have exclusive rights in a common phrase", adding that they are is not requesting money damages or its own "Taco Tuesday" trademark, but "simply seeks common sense for usage of a common term." Taco John's representatives have not responded to the request for comment and the Trademark Office denied LeBron James' application for a "Taco Tuesday" trademark in 2019.